Cricket sponsorship

The power behind community cricket

We're proud to announce the renewal of our sponsorship agreement with the England Cricket Board’s Southern Electric Premier Cricket League. 

Since the league was launched in 2001, it has helped bridge the gap between club and county cricket and provides high quality, top-class club competition in the south of England.

Southern Electric Twenty20 Cup

South Wilts became the 2014 Southern Electric Premier Cricket League Twenty20 champions in a nail-biting, dramatic game of cricket.

Club Development fund

The greatest proportion of our sponsorship is used for the Development Fund.

Driven by the enthusiasm of the clubs and the hard work of many volunteers, the Development Fund has brought about improvements in grounds and facilities, crucial to making possible high standards in the game of cricket and at the same time initiating schemes to encourage junior participation.

SSE SWALEC awards cricket clubs from across Wales a share of £10,000 as part of our Development Fund.

We've helped more than 50 clubs invest in everything from waterhogs and cover sheets to sight screens and score boxes to date.

The Community Development Fund is our way of giving something back to local cricket clubs across Wales. These eleven clubs don't always have access to the funds needed for new equipment and pitch maintenance so we're happy that we're able to help these eleven clubs with this essential funding. 

If you’re based in Wales and your cricket club is interested in receiving a share of £10,000 next season (2015), please e-mail Kerry Lloyd on for more information on the application and selection process.

Enjoy international and domestic cricket at the The SSE SWALEC

SSE SWALEC signed a 10-year partnership with Glamorgan Cricket and the iconic SWALEC stadium in 2008. In June 2015, the venue name was updated to The SSE SWALEC. The home of Welsh cricket has hosted some exceptionally exciting international fixtures which has helped put elite cricket in Wales on the map!

Visit Glamorgan Cricket using the link below for more information and the latest domestic and international fixtures at the SSE SWALEC.