At SSE, we've built up sponsorships that make a difference to our customers and the wider community, both nationally and locally.

We sponsor four world class sport and entertainment venues, up-and-coming athletes via our SSE Next Generation programme, some of the country's biggest sporting events and the UK’s largest independent music therapy charity, Nordoff Robbins.


Gymnast on pommel horse
  • SSE Next Generation
    Through our SSE Next Generation programme, we support young athletes across the country to reach their potential. We are helping to develop your local sporting talent and train the next generation of medal winners.
  • Women's football
    SSE supports women's football at every level, from helping local clubs get girls playing, right up to sponsoring The SSE Women's FA Cup and The SSE Scottish Women's Cup. 
  • Cricket
    We sponsor The SSE SWALEC international cricket stadium in Cardiff. We also contribute to the Community Development Fund, supporting cricket clubs around the country.
  • Golf
    Team SSE Scottish Hydro supports players to compete at the highest level. The SSE Scottish Hydro Challenge is also one of the most coveted titles on the European Challenge Tour.


The Scottish Hydro, Glasgow

We support four major entertainment venues, bringing you music, sport, comedy and events, and allowing our customers to get priority tickets to some of the UK's biggest live acts.

  • The SSE Arena, Wembley
    This historic venue has hosted everyone from The Beatles to Beyoncé, as well as the Olympics and the X Factor Finals.
  • The SSE Hydro
    One of Scotland's biggest entertainment venues, Glasgow's The SSE Hydro hosts 140 acts and shows a year.
  • The SSE Arena, Belfast
    Northern Ireland's premier entertainment venue hosts music, sport, comedy and even politics.
    This stadium in the heart of Cardiff puts on international cricket matches as well as concerts by world-famous names.


Athletes on stage talking about SSE Next Generation

We're proud to be an official partner of the UK's leading music therapy charity, Nordoff Robbins, and the UK's leading charity for young athletes, SportsAid.

  • Nordoff Robbins
    We support the charity's work changing the lives of vulnerable children and adults across the UK. We also support a number of the charity's events including the SSE Scottish Music Awards and the Get Loud awareness day. 
  • SportsAid
    Our SSE Next Generation programme runs in conjunction with SportsAid, helping young athletes to reach their full potential.